Most popular jewelers and brands offer mass produced Diamond rings, rings that are made in bulk. These rings are made by casting them in a dye instead of making them by hand.

  Due to this; after the initial polish wears off, these rings often show rough casting spots or little bubbles in the metal, as seen in the photo, which is called porosity.

  Also, since the rings are not given individual attention, the Diamonds are often set with gaps, with irregular channels.

  Hence these rings lose their brilliance and beauty within a short span.

  Since mass produced are not made by hand, but cast in a dye, their ‘shank’, that is, the inside part is kept hollow, to reduce the gold weight, which reduces the production cost!

  A cheap tactic that not only makes these rings hollow and flimsy, but also makes it prone to breakage.

  As a result, these rings have a thin band, a hollow shank, and consequently, a short life!

  Since all Light of Venus rings are actually made by professional hands, they are never cast in a dye.

  Hence, our rings are highly lustrous, and have a superior polish with absolutely no room for porosity, gaps or casting spots!

  And since all our rings are hand made, they offer incredible durability to the jewel, never found in mass made rings!

  As all Light of Venus rings are hand made, their bands do not have gaps or holes, instead they are made thick and very durable.

  Even if a particular design has a thin band, it is created by experienced hands, so that in spite of the design limitations, the ring is extremely durable.

  Remember, a ring with full shank, one that is hand made, is many times more durable than one that is made in a cast!

  And that is why, the Light of Venus ring is more durable, stronger than any of the mass produced rings!